:
Oleh Putri, Senin, 13 Juni 2016 | 10:23 WIB - Redaktur: Penni Patmawati Rusman - 560
Jakarta, InfoPublik – Indonesia Ministry of Cooperatives and SME’s Marketing Services Agency for Cooperatives and SME (LLP KUKM), is exporting bamboo furniture and handicrafts produced by its assisted SMEs from Rangkasbintung, Banten to Germany.
Cooperatives and SME Ministry Secretary Agus Muharram said the export showed the power of promotion strategy. It is the entry point of our SME products to the European market, especially Germany.
"This export proves that our SMEs can exist and be resilient in the midst of global and regional economic downturn," said Agus Muharram in Jakarta, Wednesday (8/6).
LLP-KUKM President Director Ahmad Zabadi said Shaniqua Bamboo furniture is superior because the product is handmade, not mass product, making it more elegant and have better quality compared to similar manufactured products from other countries.
In addition, on June 24, 2016, LLP-KUKM will also export SMEs products to Senegal. The products to be exported are also made of bamboo, but more to lifestyle products such as home decor, living room, and so on.
The increasing of exports conducted by LLP-KUKM assisted SMEs is a result of participatian of our SMEs in several exhibitions abroad. On the exhibitions they meet buyers who then visit Indonesia and came to our Smesco building and made a deal with us.
"SMEs Gallery is aimed to open the gate for our SME products to be exported to foreign countries. To attract more buyer for export deals, we use offline promotion more often than online." he explained. (Translator: Sugiarti)
